Disclaimer: Photo taken is mine. According to ABS-CBN’s career website,what makes them unique is their culture (n.p). They have a set of core values which reflects not only the culture of ABS-CBN but also the way they serve the Filipino nation. According to them, this is what sets them different from other broadcasting organizations. Their core values serves as a guide for continuing the legacy of their network. “They keep us grounded and remind us of the things that matter more than ratings, revenues, and profits. They guide us in our decision-making and direct our choices and actions” (ABS-CBN Careers n.p). Core values
-What is best for the organization in the long term - Embracing change -Risk-taking
-Ownership -Issue
-Speak out, speak true -Providing you an environment where you can speak out and be heard (caring for our people)
-Expecting rewards that I have earned through performance rather than through entitlement -Taking quick and appropriate action on failure
abs-cbn's purposeDisclaimer: Photo taken is mine. According to ABS-CBN Careers, one of the official websites of ABS-CBN, the industry continues to exist in the service of the Filipino Nation worldwide (“Our Culture” n.p). “For as long as there is a Filipino to be served, for as long as there is a Filipino in need, ABS-CBN will be there. That is what truly gives meaning to all we do” (qtd. in Lopez). Every “Kapamilya” working in ABS-CBN lives by their mission which is to serve and be committed to serve the Filipino nation regardless of whether where they are and what they do in the industry (ABS-CBN Careers n.p) In 1966, television began to rise and yet not all Filipino families were able to buy one. According to the documentary entitled “ABS-CBN | Company Values”, it did not matter to Geny Lopez whether or not every family has a television set or how much would it cost him to buy new equipments for the industry (23 Jan 2014). In 1986, ABS-CBN re-opened and had to be reconstructed again. The industry lacked funds, equipment and offices. “The people’s passion, commitment and determination to succeed filled the gaps” (ABS-CBN Careers n.p). For ABS-CBN, they view setbacks as an opportunity to rebuild. The company’s success is seen through the quality of the people in the industry. (ABS-CBN Careers n.p). |